What is a vision?
According to Vanessa Bluen, Executive Director of The Consultant Powerhouse, a human capital training and development company, a company’s vision “needs to be aligned to the strategic plan and priorities of an organisation”.
Vision is the compelling big picture that makes people excited to be a part of the company. It’s a shared direction and passion that all employees are striving to achieve. Question what your destination as an organisation is; it will give you insight into your the bigger vision. You could have more than one vision, which is dependent on your goals on the different aspects of business, such as economic, social and environmental. Your vision may change over time. Set time-frames in which you’d like to achieve your goals, allowing your visions to evolve. It should be the framework for all discussions in the company.
How to create engagement
- When employing people, ensure that their approach to business is aligned to your company’s ethos. When you bring in the right people, management has to do little to align the company’s vision.
- Ensure that the vision has meaning to everyone in the organisation.
- Management is responsible for overseeing relationships and attitudes in the workplace, so ensure that your team is capable of relaying your goals.
- Employees won’t understand or strive towards achieving your objectives if they don’t know what it is. Ensure that all staff are on the same page through constant debate and discussions.
- Ensure that the vision is inspiring and energising, as it drives people to act. If it’s just handed to employees on a piece of paper, they won’t commit and it will become meaningless.