Motoring manufacturers pulled out all the stops to ensure their offering stood out and kept expo-goers enthralled and accelerated traffic to their dealerships. Audi, Mini and Land Rover roped in their celebrity ambassadors to give their brands a bit of star quality.
DESTINY MAN Sept-Oct cover star, 5FM’s DJ Fresh, was Mini’s ambassador and delivered an impressive presentation to the media and guests and unveiled the Mini Paceman concept as well as the Mini Coupé, which also made its South African debut at the show, before going on sale at the end of the year.
Audi’s star attraction included DJ Anele Mdoda, singer Lira and TV presenters Michael Mol, Jeanie D and Siya Ngwekazi to unveil their growing family of automobiles. Land Rover had their brand ambassadors, actress Hlubi Mboya, designer and journalist Craig Jacob, journalist Simphiwe Mpye and blogger Sarah Britten in tow as they revealed this year’s biggest launch – the Range Rover Evoque. Away from the celebrities, the automobiles remained the stars of the show, which runs until October 16.
As a sign of dedication to a future with zero emission, BMW’s futuristic concept – fresh from Frankfurt Motor Show – the i8 made an appearance alongside Audi’s electric concept, e-tron, while Nissan showed off the LEAF, which will be the first electric car to be launched in SA early next year.
The show promises to have everything for everyone, from motorbikes, boats and camping vehicles as well as a wide selection of commercial vehicles.
JIMS runs from 8-16 October at Nasrec Expo centre. Tickets available from Computicket at R80 per adult and R20 for children aged 6-12. For more info, visit: www.jhbmotorshow.co.za