If Randall Abrahams had his own dictionary then success would probably be the only word found in it. The Idols SA judge has managed to maintain a consistently impressive track record throughout his career. After graduating with a BA in Political Science from the University of Cape Town, Abrahams joined Good Hope FM as a programming assistant. Managerial stints at SABC radio, Heart FM and YFM followed. In each role, Abrahams made his presence felt as he demanded only the best of his employees, culminating in tangible successful results.
When the Sama awards were in trouble for hosting the 2011 event at Montecasino, Abrahams was reeled into to turn the Samas around and repostition it as the most glamorous event of the entertainment industry. This year's do saw a return to the home of the Samas, Sun City, and a myriad great performances. The production was noteworthy and the event well organised, characteristic of an Abrahams co-ordinated event.
While most are familiar with Abrahams as the "mean" Idols SA judge, his expertise is highly sought after, as he has served on the boards of several advertising agencies and broadcasters.
Now, Abrahams has been appointed the managing director of Universal Music SA, in addition to being the CEO of the SAMAs. DESTINY MAN spoke to Abrahams about his new executive post.
What does being appointed as the MD of Universal Music SA mean to you?
It means that I can be more involved in the entertainment industry. I was previously on the fringe of the industry, working in radio, but now I get to be more directly involved.
We have heard that you have already started implementing plans. Can you share some of these?
Well, I have been in the job for over a week and I’m still sort of grounding myself, learning and taking advice. I am discerning the main issues in the company, as it is international with offices throughout the world. I’d rather not talk about the future or make bold statements, I’d rather get the work done and see what happens from there. I’m more of a doer than a talker.
You have rebranded and repositioned several radio stations and companies. What do you attribute this to?
I have a vision to achieve during my time there and it's important to note that it is not up to you to play every role. I’ve made sure that I’ve worked with individuals. Other than that a certain degree of luck is needed, especially in the entertainment industry, together with working hard.
What personal qualities do you possess which have gotten you this far?
My love of the industry, being efficient and when you do what you like it doesn’t feel like work any more – you enjoy it. Passion, a lifelong desire and ambition to be in the industry also counts.