Hugo Knoetze, group CEO of investment and asset management firm Advanced Capital, told Reggie Khumalo that he would have preferred a painting to the print he was buying.
“Not realising I was an artist, Hugo said if I could paint an original, he’d buy it if it was good enough. I decided to take him up on the challenge and called him when I’d completed the painting,” Khumalo said.
This got Knoetze thinking. Along with Advanced Capital Chairperson Sindi Mabaso-Konyana, Knoetze had been on the lookout for a worthy community cause to invest in.
“I realised there had to be many local artists from disadvantaged communities who had the potential of becoming great artists, if they were given the tools to create and earn a sustainable living through their craft,” Knoetze said.
He added they were pleased to have attracted internationally acclaimed South African artist Wakaba Mutheki to head and support the project. As technical partner and CEO of Art Investments, Mutheki will be at the helm of the project whose aim is to identify, mentor and represent individuals from disadvantaged communities who display great artist potential.
“I believe a project of this stature should not only help put our promising artists on the map but also set an example for other companies to get involved in similar projects to promote talent from disadvantaged communities,” Mutheki said.
Art Investment also aims to create long-term opportunities for those choosing fine art as a vehicle for investment.
Khulamo will take up the role of art director and along with Wakaba will identify artists and market their work to individual as well as corporate collectors of fine art.
Mabaso-Konyana said,” Hugo and I needed to give something back to the country in which we achieved success and established a company we are proud of.”
Art Investments’ focus is to:
- Identify artists from disadvantaged communities with potential for greatness.
- Provide these artists with tools of their craft such as paint and canvas.
- Promote the artists’ art.
- Sell the art and take a percentage of such sales to fund the project.