It’s topped the bestsellers list at CNA outlets across the country and sales are expected to reach 20 000 copies by the end of the year. Published in 2013, DJ Sbu’s book Leadership 2020 is a runaway hit.

The book tells the inspirational story of Sbu’s journey to success and features contributions from local millionaire entrepreneur Tim Tebeila, CEO of the Shanduka Group Phuti Mahanyele and US motivational speaker Tony Gaskins.

Sbu says Leadership 2020 was inspired by his drive to influence the lives of others positively. A regular visitor to township schools to give motivational talks, he also raises funds for bursaries and mentoring through his organisation, the Sbu Leope Foundation (Slef) and Leadership 2020, which is an academy Sbu plans to establish in six years. It will be an entrepreneurship-focused academy, similar to an FET college, specialising in business qualifications.

Speaking to DESTINY Man, Sbu explained that Slef, which is run by Disebo Makatsa, his partner and the mother of his daughter, has been running for eight years and operates under four pillars — motivational talks, feeding scheme programmes, mentorships and scholarships.

I believe following your passion allows you to never have to work a day in your life. Then your passion eventually leads you to your purpose

The Leadership 2020 book is one of SLEF’s projects. Others include an entrepreneurs summit, which saw Tony Gaskins, Stedman Graham and others visit SA last year, and the production of a DVD of the seminar. Of his philanthropic efforts, Sbu says he wants to serve and benefit others by continously sharing information that could change their lives.

“I am a survivor and an extremely determined individual. I’m inspired by life, people, my mom, the world and I do believe I can contribute in changing the world positively. I want to be a part of that positive change through my work.

“I believe following your passion allows you to never have to work a day in your life. Then your passion eventually leads you to your purpose. Purposeful living is what I’m doing now – making a living out of serving others. I have experienced even more success by dedicating my career to serving others,” said Sbu during a DESTINY Live Chat on Wednesday.

To market his book, Sbu explains he has opted for a combined marketing style by hosting book launches at chisanyamas, on the streets, at parties, workshops, seminars and clothing stores.

“I have street teams of 10 young entrepreneurs per province who sell the book daily. That’s how we managed to sell over 10 000 copies in two months. I believe that people who say blacks don’t read, expect them to come to town to buy books. But I felt there was an appetite within our people. We need to write stories the majority can relate to and take the product to the people.”

It also helps that Sbu’s brand is a visible one and he has used this as a springboard to success. He recently revealed that his total brand net worth is pegged at R1 billion. This he attributes to his presence on TV and radio. He has had a constant presence on local TV screens, presenting Friends Like These, which has run on SABC 1 for a decade.

In addition, his Metro FM radio show airs to millions of listeners every Saturday.

He explains that record and book sales, shows, his artists’ sales, and his social media presence and following has made the Dj Sbu brand a worthy one.

With plans in place to take his newly established mining company forward, it’s clear there are no limits for this ambitious and versatile business man.

To read more about Sbu’s book see the latest issue of DESTINY Man and see his cover video here.