Yellow Fever is a seven-minute documentary created by Mukii using animation, live action and the spoken word to explore African women’s use of skin bleaching and hair-straightening products to meet Eurocentric standards of beauty.

“I am interested in the concept of skin and race, in the ideas and theories sown into our flesh that change with the arc of time . . . The idea of beauty has become globalised, creating homogenous aspirations, and distorting people’s self-image across the planet,” said Mukii of her film.

The documentary goes on to explore the role mainstream media plays in perpetuating these beauty standards and to highlight this, Mukii uses a conversation with her niece.

In the scene the young girl is seated in front of a TV that has a white pop singer flashing across its screen. “If I were American, I would be white, white, white, white and I’d love being white,” the five-year-old says.

When Mukii further questions her about how she feels when looking in the mirror, she says: “A little bit uncomfortable” because what she sees in the mirror is not a fair-skinned beauty queen with long blonde hair like the ones she sees presented in the media all the time.

Watch Yellow Fever below:

Yellow Fever: FULL from Ng’endo Mukii on Vimeo.

Sources: Huffington Post, Okay Africa, GB Times, Nmukki