One of the world’s largest clothing retailers, H&M, is set to launch a denim range produced from its garment recycling initiative started in February last year. The initiative encouraged customers worldwide to donate their unwanted clothes (of any brand) by dropping them off at any H&M store. According to the company, over 14 000 items of clothing have been donated towards this eco-friendly project.
Sixteen new denim styles for men, women and children will be unveiled under the brand’s Close the Loop label in September this year.
The women’s collection will feature a range of design styles from shearling-collar denim jackets to a flared jumpsuit and coated joggers, produced in shades of dark, distressed washes.
“Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimise textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,“ said H&M’s CEO, Karl-Johan Persson.