The first H&M South Africa store opened at the V&A Waterfront in Cape Town last month, and was followed by an opening in Sandton City, in Joburg on Wednesday.

The store announced its presence in Sandton with a VIP shopping evening on Wednesday, when celebrities, VIP shoppers and the media got a sneak peak at the store. Despite Somizi’s tweet on Wednesday night that the launch was “mass and mess” and “a waste of my outfit &Time [sic]”, the night was a huge success, with DJ Zinhle and Black Coffee on the decks.

READ MORE: Celebs sparkle at H&M pre-opening party

And while there was more than enough entertainment and champagne to go around, the highlight of the evening was the clothes themselves. Here are five reasons why DESTINY absolutely loves H&M South Africa.

Really reasonable prices

There’s been a slew of international brands and retailers opening stores in South Africa, and for the most part, the prices have been less than considerate to South African consumers. So, we were pleasantly surprised that the average price at H&M is about R300 to R400.


Great kids’ selection

H&M has a wide range of great clothing to cater for kids from birth to 14 years of age. The retailer has set high standards for their kids’ range, with cute designs that allow kids to look like kids, but still be very trendy.


Great quality fashion

One the biggest complaints South Africans have had about international brands is the terrible quality: hems coming undone with just a light tug, and colours fading after just two washes. So far, the quality is really amazing, and we can only hope the standards won’t drop.


Beautiful fitting rooms

Some retailers — we won’t name them here — are notorious for their awful fitting rooms, which are cramped and so badly lit that it’s a wonder that people still buy the clothes. The fittings rooms at H&M are spacious, and beautifully well-lit, and the mirrors are flattering at every angle. The last time we were this happy in a fitting room was when Luminance launched in Hyde Park.

Balmain x H&M

The very best part about H&M finally opening its doors in SA is that we can now dress like models without having to skip our car and home-loan repayments. Since H&M and Balmain announced their partnership in May this year, we’ve been patiently waiting for the worldwide 5 November launch.

Clothes from the collection, available at what we like to describe as “investor” prices, were on sale on the night and were quickly snapped up.