Moeti founded in 2014 with the aim of building a community of people who are willing to stand in solidarity and take collective action with those most affected by injustice.

The idea was born when Moeti’s community in the North West province faced possible eviction from their land, but the power of cellphones changed their fate.

“Cellphones harnessed the power to connect people in numbers, coordinate action, secure legal expertise, and engage the community, the media and wider public on the latest developments,” she says. “The ability to connect the community with a larger community of people, took us from being just another poor community, in a poor province, in an unequal country to being able to drive change with others.”

Taking a stand

“Despite the many walls between us in this country, access to a cellphone is one of the few things most households have in common, says Moeti. “By creatively using this technology, we are able to enable people to hold leaders in government and corporations to account. We believe that there is power in people unifying over an issue, particularly when this comes from those most affected, who are often silenced or unheard.”

The community has 120 066 people, who have been mobilised across campaign issues and have started their own campaigns.

Students at the Durban University of Technology successfully campaigned to support over 1 000 graduates who had not received confirmation of their qualifications due to outstanding debt.

Another successful campaign involved a partnership with the SOS Coalition, enabled 4 500 people to submit public submissions to Universal Service and Access Agency of South Africa in four languages, leading to R3 billion being set aside by government to fully subsidise 5 million poor households with set top boxes.

Forging ahead  

As a 2017 Aspen New Voices fellow, Moeti plans to continue growing the organisation to a cohesive community of 500 000 by 2019.

“I want to ensure that this movement for black lives, dignity and justice has the means to stand up to anything the enemies of justice throw at us. Social justice is not  something that is ‘out there’, it’s not something you only practice outside and demand of others. It’s in our social circles, our families and the many other personal spaces we occupy. The very same accountability that we seek from others should also apply to ourselves, our organisations and the personal spaces we occupy,” she concludes.

Want to join 

You can join the community by heading to or sending an SMS to 07435 POWER. You will then receive information about the latest campaigns, updates and the actions you can take. If you are keen to start your own campaign on issues affecting black life, head to