SAB announces plan to create 10 000 jobs

The company has unveiled an employment initiative to increase opportunities for entrepreneurs to become part of its supply chain

South African Breweries (SAB) has stated that it will support entrepreneurs and help create 10 000 jobs in South Africa by 2021.

Fin24 reports that the company will increase opportunities for entrepreneurs to become part of its supply chain through its key entrepreneurship programmes – KickStart, SAB Foundation, SAB Thrive and SAB Accelerator – and its agriculture programmes to grow the number of emerging farmers.

SAB offers a comprehensive and holistic package of entrepreneurship support to develop small businesses, transforming the supply chain and investing in the potential of entrepreneurs.

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The company announced on Monday that applicants to the programmes will go through a selection process.

Ricardo Tadeu, zone president for AB InBev Africa and SAB, says the company believes entrepreneurship is the most appropriate response to the problem of unemployment.

“We recognise that job creation is top of mind among South Africans,” he was quoted as saying. “We will do this through a range of initiatives, including providing authentic, sustainable jobs that we can measure going forward.”

Business Unity SA (BUSA) CEO Tanya Cohen has congratulated SAB, remarking that entrepreneurship is the backbone of any economy.

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In an interview with IOL, Cohen said the SAB’s entrepreneurship initiative is in line with BUSA’s approach to black economic empowerment and inclusive economic growth.

“In South Africa, small businesses contribute only 65% to employment, relative to a worldwide average of 95%. There is, therefore, significant scope to improve the effectiveness of public and private support of emerging enterprises,” she said in the article.

IOL reports that BUSA identified enterprise development as a key enabler in the transformation of the South African economy and growing employment opportunities.

“Systemically supporting entrepreneurship opportunities within SAB’s supply chain will make a meaningful contribution to enterprise development and job creation, both of which are critical to transformation for inclusive economic growth,” said Cohen.

Extra sources: IOL and Fin24