The Wild Thoughts hit-maker confirmed the news of her impending make-up range in a video that was posted on her Instagram account in February.
According to Eric Soto, Global Artistry & Education Senior Manager for Kendo Brands, Fenty Beauty will be looking to recruit a global makeup artist through a nationwide search open to the public, a previous article in DESTINY reports.
“By opening this up to the larger makeup community, we hope to build a diverse team of beauty experts who excel in the areas of artistry, elevated education and makeup experience and have an ability to represent the brand.
“As you guys may have heard already, I am working on creating a new beauty line Fenty Beauty… I can’t wait for you guys to see what I’ve been working on and I am super-excited about it,” Rihanna said in the video.
READ MORE: Rihanna gets a make-up range
According to People, Fenty has 40 different shades of foundation and a variety of concealers, primers, blushes and highlighters with shade names such as Trophy Wife, Mean Money, Hu$tla Baby and Girl Next Door. Rihanna’s beauty products are available from Fenty Beauty.
The publication further reports that Rihanna aimed at ensuring that she has a wide variety of shades for every girl.
“I wanted a colour that looked good on all skin tones… it’s really important for me in every product,” the singer told reporters at the event. “There are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like ‘it only looks cute on her’. ”
Billboard reports that the makeup ranges from $20 (R256) to $39 (R500).
These are some of the gorgeous products available from Fenty: