Style icon Enhle Mbali Maphumulo recently did the unthinkable when she wore her wedding dress for a second time on the runway.

This past weekend she stunned again by wearing the same Gert-Johan Coetzee dress to two red carpet events in one week (SA Fashion Week & Cell C Playing 4 Pink Polo) as part of the #SkipCareChallenge.

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Maphumulo is making a powerful statement and stands by her decision to boldly recycle her clothes. “Most women cannot afford to wear a valuable item of clothing only once so they need the confidence to repeat with style,” she says.

Coetzee says the trick is to repeat without repeating. “Change things around and find ways to refresh the look” he says..

Here are a few of Coetzee’s style-repeating hacks:

  • Pair it differently. Add new elements and colours to the overall look, with a sweater or bright shoes. Bold belts can really alter the shape and catch the eye.
  • Change yourself and not the dress. Be strikingly different and make a statement with your hair, your makeup or your accessories, like a statement handbag.

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  • Restyle the garment. Shortening a dress, reshaping the neckline or dyeing it a new colour are obvious ways to rejuvenate a garment, but you can also add an element like a patch or some buttons, or create a ragged hemline. Clever tailoring can work wonders.

One critical element in a successful repeat is cleaning the item properly and caring for it well.