SE Preggoz is changing the game with its show-stopping maternity range.
Maphumulo launched the new collection in collaboration with renowned local designer Gert-Johan Coetzee on Friday in Sandton, Johannesburg.
Known for her breath-taking red carpet glam and uber-stylish street style, Maphumulo has made it her mission to help expectant mums look and feel like goddesses during their pregnancy.
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In a ground-breaking move, she has enlisted skilled designer Coetzee for a once-off collaboration that will revitalise this collection and be a start for many new exciting collections designed and inspired by Maphumulo herself.
The new SE Preggoz range, inspired by the modern woman who is a dynamic go-getter, is about celebrating the beautiful form of expectant mums and adding a sprinkle of glam to their journey to motherhood.
“Pregnancy is one of the most beautiful experiences, but the struggle to find maternitywear that is stylish and comfortable is what 1 000 mums-to-be complain about. SE Preggoz and this new range is specifically about ensuring that pregnant women feel goddess-like throughout their pregnancies. Our vision is to help make the journey to motherhood vibrant and stylish, one garment at a time,” says Maphumulo in a media statement
The SE Preggoz collaboration range will be available for purchase towards the end of this month on www.shopsepregoz.com
Photo credit: Simzphotography