The cult classic beauty item goes beyond the mainstream and those products at the height of popularity. It is one those “in the know” covet. We give you a few of our picks of the most prized beauty products in the industry,  loved for decades simply because they work.

The scent

Yves Saint Laurent’s Opium is an addictive, exotic scent known for capturing the consummate fragrance-lover’s attention. With top notes of bergamot and lily-of-the-valley, blended with patchouli and amber as base notes, this seductive scent has famously been worn by former Vogue editor Carine Roitfeld for over 20 years and is the perfect scent to add to your fragrance wardrobe if you’re looking to buy quality with taste.

Yves Saint Laurent Opium EDP, R1 400 for 50ml

The eyes

Maybelline’s Great Lash Mascara is the go-to mascara for well-known make-up artists and beauty aficionados alike. The iconic green and pink packaging is a beacon for beauty for those in the know, making this one of Maybelline’s top-selling beauty products and giving the mascara the title of the USA’s favourite mascara. Why? Because even after 40 long years, the formula hasn’t changed, the packaging is loud and flashy and who wouldn’t want to use a double action mascara which not only coats your lashes – making them darker and longer – but also conditions your lashes as it thickens?

Maybelline Great Lash Mascara, R110

The Lips

You can’t discuss cult classics without opening your lips and talking lipstick. And you can’t talk lipstick without thinking “red”. The cult-classic red lipstick on everyone’s wish list and in every make-up bag is MAC’s Ruby Woo. Launched in 1999, this particular Retro Matte shade of lipstick is beloved for looking beautiful on a wide range of skin tones, while recreating the pouty matte-red lips reminiscent of vintage Hollywood glam.

MAC Ruby Woo, R240

The skin 

Get back to basics and get your hands on the skin cream that’s considered the Holy Grail for beauty-lovers the world over.

La Mer’s Crème de La Mer anti-ageing formula is legendary for having been created by Dr Max Huber – an aerospace scientist who suffered an accident which saw him covered him in severe chemical burns – to help heal his scars. With the ability to hydrate dry skin, smooth lines and boost your skin’s radiance, this moisturising face cream is a must-have for those who are particular about their day and night skincare.


Crème de La Mer, R4 300

Featured image photography: Jurie Potgieter