Ask and you shall receive, or so the saying goes, but what happens when you feel as though you cannot get what you need? You may find yourself falling behind in achieving your dreams. A lot of people are scared of coming out and asking for what they want, whether it be a raise, job, promotion or help for your wonderful business idea.

Many people are afraid of asking because they fear that they could come across as pushy, aggressive and demanding. However, the reality is that if you don’t ask, the answer is already no. Sometimes people don’t want to ask for something because they feel as though they are not deserving.

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The reality is that you will hear “no” a lot if you are asking for something from people who do not want to assist you in any way. George Matsheke, entrepreneur and co-founder of Marvin, says as an entrepreneur, he has already gotten used to hearing the word no.

“Out of one client you get, there are about seven that have said no to you,” he explains.

The first step to asking for anything is to get over your fear of hearing “no”. The secret to taking out the stigma of being turned down is trying to get as many nos as you can so that you start getting used to being disappointed. Inc.com an online career advice platform, suggests that you should make asking for something a game that is fun and stress-free. Do this by collecting all the nos you can, and you will be surprised by the yes you receive.

Once you get over the fear of asking and potentially getting a negative reaction, there are some things you can do to ensure that you get yes more often than no.

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Forbes says one of the things to do when asking for something is to be direct and unapologetic about what you would like. Most of the time people will minimise their request because they are afraid of asking. The secret is not to come with an attitude of entitlement, but being clear about how what you would like will help you achieve your end game.

As much as we could like to believe that people are all selfless, the truth is people are more likely to say yes to something if they feel as though they are getting a great deal. Asking in a collaborative approach will make them more likely to be willing to get you what you want.

The final step is to time your request correctly. Business Insider says Apple co-founder Steve Jobs was a master of asking for something and getting it. One of his strategies was to strike when the rod is hot. If you want to increase your chances of getting what you want, you might have to wait a little bit before pitching. Don’t wait until there is a crisis before making a request. Read the situation and then determine when the right time would be to make your request.

Additional reporting: Business Insider, Forbes, Inc