The singer has produced a song with the two female DJs.
“I discovered 2PM on social media. We are actually from the same township in Kagiso. They tagged me in everything they did. I thought they are hard workers and hustler because they never stopped tagging me and I thought they really had talent,” she says.
She says as a musician and entrepreneur, upcoming and start-up musicians need to work hard and refrain from giving up in order to flourish in the music industry.
“Not giving up and working hard. Young artists also need a financial backing to build their brands,” she says.
Nciza has been in the music industry for the past 20 years. She recalls that when she started somebody gave her a chance to showcase her talent and she wants to do the same.
“I am passionate about young people and supporting young talent. One of the main reasons I wanted to do this was because I wanted to give them the support and the opportunity given to me years ago,” she says. She says that South African music industry lacked financial assistance and is no longer about producing a song but building a brand which involves financial support to take it to the next step.
“There are people out there who want to help and have opened doors to young artists. Everything, however, boils down to the finance. You can have a song, but if you don’t have the means to support it then it becomes fruitless,” she says.
She believes that regardless of these challenges, however, established artists in the music industry can do their bit to help.
“I felt there were not enough record companies owned by women. We also need more corporates like Chivas Regal backing young talent.”
Chivas Regal has a long-standing history of sharing success. Through mentorship and a curated financial contribution, the brand partners will continue to share their success by inspiring a new generation, while making a positive impact on the lives of others.
The whisky producer announced towards the end of last year that it has partnered with musician Nciza, along with football legend Lucas Radebe and fashion designer Laduma Ngxokolo, who share a common characteristic of excellence in their respective fields.