In partnership with Love Scotch
More than 70 countries around the world, including South Africa, will mark International Scotch Day, 8 February, with glamorous red carpet events.
Supermodel Shanina Shaik, Hollywood actor James Marsden and actress Suki Waterhouse will lead a series of special International Scotch Day celebrations.
Shaik will be right here in Johannesburg, Marsden jets off to Manila in the Philippines and Delhi in India and Waterhouse will be in Mexico City to celebrate the day.
The day is held in the week of the birth of Alexander Walker, legendary Master Blender and son of John “Johnnie” Walker, who brought Scotch to the world. Alexander inherited John’s business in 1857 when he passed away.
Bigger and better
“Last year’s International Scotch Day was a huge success and this year, we wanted to turn up the volume and make it even more of a celebration with our three global ambassadors and events in many more markets,” said Ronan Beirne, Global Brand Marketing Director at Diageo.
There are consumer and media engagements throughout the day and star-studded parties at night. Events, PR, social media, broadcast, e-commerce, sampling, in-store and in-bar activities are planned, and all designed to drive excitement about Scotch.
“I love that it’s a drink that’s withstood time,” Shaik said, when asked to describe her favourite thing about Scotch. “It’s gone from a classic drink to one that mixologists can modernise with delicious ingredients.”
Join the celebration by visiting your favourite bar and raising a glass of Scotch to mark the occasion.
As part of the Love Scotch campaign, join the conversation online using the hashtags #LoveScotch and #InternationalScotchDay. The campaign also encourages responsible drinking.