Subscribers can expect to see a lot more of their favourite artists in this platform, as Apple Music is now home to the best music video-watching experience available anywhere.

Fans can enjoy new and exclusive music video playlists and never-seen-before – all completely ad-free.

The platform will also regularly debut new, exclusive music videos from superstars and rising alike as a home to one of the most extensive music video catalogues available.

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Videos premiering exclusively on Apple Music include A Tribe Called Quest’s The Space Program, Beck’s Colors, Kylie Minogue’s Stop Me From Falling, Sabrina Carpenter and Jonas Blue’s Alien and a live performance music video of Evergreen from emerging artist YEBBA.

The platform promises to continue its tradition of delivering expertly-curated experiences with all-new, exclusive music video playlists showcasing decades of hits from popular genres and celebrated artists.

Video playlists available now include Today’s Video Hits, The A-list pop videos and Classic Dance Moves.

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Subscribers can also build their own music video playlists, add their favourites to their library and download for offline viewing.

The new music video experience is available on iOS, Android and Apple TV.