Public relations is an essential part of any business and acts as a go-between for businesses and potential clients.
Phozisa Mkele, Public Relations Consultant offers the following tips:
- Reputation management
Crisis communication is imperative in averting long-term damage to an organisation’s brand. First on the roll should be prompt communication and addressing the public immediately after the detection of the crisis, as this will ease panic and the spread of rumours.
- Media relations
It’s important to maintain good working relationships with the media.
- Target audience
Organisations should strive to understand their target audience and tailor messages to appeal to the relevant group.
- Social media
Social media is an integral communication tool. Participating in the social media space offers businesses the benefit of comments, messages and information to go viral at high speed.