| DATE: 01 September 2010 |
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Women are highly influential motoring consumers who have the financial muscle to choose their own cars – and also possess the power to steer the men in their lives towards their personal choices! And manufacturers are intensely aware of where the power lies, even though they’re still struggling to effectively address this.
Women are highly influential motoring consumers who have the financial muscle to choose their own cars – and also possess the power to steer the men in their lives towards their personal choices! And manufacturers are intensely aware of where the power lies, even though they’re still struggling
to effectively address this.