Remember the; ‘Masithokoze Inc’ article posted on Destiny Connect (http://www.destinyconnect.com/blogs/masithokoze/archive/2009/10/03/me-inc.-masithokoze-inc.aspx ). As part of re-branding of Masithokoze Moyo, I came across another interesting book written by Dr. Nikolaus Eberl – Inspire like Obama. Ladies this read is a must have! I couldn’t put the book down.

The book will teach you how to inspire your audience like Obama does.

1.       Every leader needs to influence their audience - whether it is to convey vision to shareholders, build trust with customers, and motivate employees to take action or inspire confidence in their chosen strategy.

Through the book I have started practicing communication skills that have propelled Obama to move from relative obscurity, overcoming challenges that could have thwarted any other candidate - his race, his youth, his name - to captivate the imagination of an entire nation and become President of the United States?

Key points I learnt about principles of inspiring your audience like Obama;

·         Setting the Scene

·         Communicating Confidence

·         Connecting with Your Audience

·         Sharing Your Identity

·         Personalizing Your Message

·         Driving Your Point Home

·         Painting Mental Pictures

·         Countering Critics

·         Enlisting Your Better Half (How to Co-Brand with your Wife or Husband)

·         Closing Strong

Key outcomes and things that I am able to implement immediately;

·         Motivate individuals and  my team

·         Build trust with your audience

·         Inspire employees and my Board of the Foundation to embrace the Masithokoze Moyo Inc.  vision

·         improve my Return on Communication (RoC)

For more details, go to www.speaklikeobama.net

To get the book Contact; Dr Nikolaus Eberl: 083 270 6011

About the Author of Inspire Like Obama;
The author of the bestselling book “BrandOvation: How Germany won the World Cup of Nation Branding”, and the sequel “The Hero's Journey: Building a Nation of World Champions”, Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore.

Dr Eberl's research study on Germany's nation branding success story during the 2006 FIFA World Cup was featured extensively by Carte Blanche (viewers' choice, 1 and 5 July 2007), and he is currently engaged in internal branding for the 2010 FIFA World Cup (including 2010 Commentary for the Business Day and CNBC Africa).

Masithokoze Moyo