Three cities are set to come alive with three concerts featuring a mix of top local DJs and musicians.
The urban street culture hubs of Fiction in Long Street, Cape Town on 25 May; Boulevard in Florida Road, Durban on 1 June; and in Braamfontein, Johannesburg on 8 June will be transformed into distinctive glacial settings, as residents of each city will bring to life this innovative live music experience.
“These three 'Capitals of Cold' will offer a lifestyle festival during the day where partygoers can enjoy food, clothing stores, break dancers, bikers, skaters, graffiti artists — all with their friends in their city’s trendiest hangouts. Yet at night the venues will be transformed into an ‘ICE’ music experience,” said Andrea Quaye, General Manager for Castle Lite.
“Unlock Extra Cold Live is an opportunity for our consumers to create their own concert by selecting the artists they want to see. We have secured artists from all genres who are at the top of their game musically, who will battle each other for a place at this once-off performance in our three chosen regions. Consumers need to vote to keep their favourites with the highest percentage of votes, so it really is ‘survival of the coolest’ in this case," he continued.
In order to unlock the artists in each city and create your concert, consumers need to buy an Extra Cold Castle Lite and enter the unique USSD code on the underliner to select their favourite artists for their Capital of Cold’s line-up and create the ultimate music experience.
Artists set to perform in one of the three concerts include:
DJ Naves & Spectacular
DJ Ready D
Pascal & Pearce