At the height of a rewarding medical career, Shuenyane closed her private practice to launch a lingerie boutique which sells high-quality women’s underwear.

Situated in Parkhurst, Johannesburg, Strutt caters for women of all shapes and sizes, whose needs Shuenyane felt were underserved by mainstream stores. She successfully persuaded her investors, led by her husband, to plough in the R600 000 capital required to get her dream off the ground.

Her main aims were to change perceptions and stereotypes surrounding beauty and also to create a safe haven for voluptuous, fuller-figured women to embrace their femininity.
While financial returns and sales volumes have been slow, the emotional rewards have exceeded Shuenyane’s expectations.

“I appreciate being able to create my ideal working environment and have the freedom to choose which projects to get involved in. For example, I’m doing a lot of work for breast cancer awareness, including hosting workshops at the boutique on this subject,” she says.

“As an entrepreneur, the buck ultimately stops with you, so you need to understand the ins and outs of your business and stay on top of things. Do as much research as possible on your industry and find someone who can mentor you.”

For the full list of SA’s most tenacious and fast-rising stars on the entrepreneurial scene, get your copy of the July issue of DESTINY magazine.