Lupita can add yet another feather to her already fashionable cap. She was recently announced as an ambassador for Lancôme, joining the likes of Julia Roberts, Kate Winslet, Penélope Cruz and the recently appointed young actress Lily Collins.

Lupita is already the face of Prada’s Miu Miu brand and has graced magazine covers around the world. She follows hot on the heels of esteemed models Liya Kebede, the face of Estée Lauder and Zoe Saldana who was recently appointed as the spokesperson for L’Oréal.

“I am truly honoured to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” Lupita said in a statement.

“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman. A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep,” stated Françoise Lehmann, general manager of Lancôme International.

In a speech at a luncheon celebrating black women in Hollywood last month, Lupita shed light on her goals to redefine society’s definition of beauty. She spoke of how as a young girl she had wanted to change the tone of her skin, but finally accepted herself after seeing stars such as Alek Wek and Oprah redefine the standards of beauty.

“I hope that my presence on your screens and in the magazines may lead you, young girl, on a similar journey. That you will feel the validation of your external beauty, but also get to the deeper business of being beautiful inside. There is no shame in black beauty.”