Ten media personalities are using their star power to add their voices to the fight against using fur in fashion.

Each of the personalities will partner with a designer to design outfits that are free of fur. Their creations will then be showcased at an exclusive event in Morningside, Sandton on 27 May. The show will also be televised on SABC 3’s Top Billing.

The following designers and celebs have partnered up for this good cause:

  • Jenna Clifford with Gert-Johan Coetzee
  • Dex Kotze with Diaan Daniels
  • Christina Storm and her designer Casper Bosman
  • Louise Carver with Vesselina Pentcheva
  • Jay Anstey with Suzaan Heyns
  • Elana Afrika with Malcolm Klûk
  • Garth Taylor with Ephraim from Ephymol
  • Catherine Grenfell with Dominique from Lunar
  • Cito with Marea and Justine from Augustine’s
  • Katlego Maboe with a yet-unamed upcoming designer

Anneke Malan, the chairperson of Fur Free SA, says the five-year old organisation was founded to raise awareness about how animals are tortured for their pelts.

“I discovered that animals are skinned alive, and this mainly happens in the East. I realised that the only way to handle this was to do something about it. The mission of Fur Free SA is to fight animal cruelty, not only locally but worldwide.

“With this fashion event, we wanted to do something fun that would also get people talking. Instead of standing on the street with placards, we thought it would be great to get our celebrity spokespeople to participate,” says Anneke.

Fashion designer and stylist to the stars, Gert-Johan Coetzee has made it his mission to create dialogue around social issues through his collections. He was one of the first designers to embrace the beauty of albinism when  he featured  25-year-old albino lawyer, Thando Hopa, in his show at SA Fashion Week in 2012.

Gert-Johan said his decision to join the fight agains fur in fashion was logical and a natural one.

“I firmly believe in the power of fashion to influence public opinion, and  that is why fashion with a conscience is so important to me, and why my collections usually cast a spotlight on a social issue. My husband Vicky Visagie and I are big animal lovers who share our life with loads of pets, so  I support the fur-free campaign wholeheartedly. It’s also been great fun to work with Jenna Clifford on this event!”

For more information on Fur Free SA click here.