The latest Top 50 Corporate Brands were announced last night and once again telecommunications giant MTN scooped Vodacom to first place – with the two rival companies valued at R54 billion and R20 billion respectively.
The total value of the country’s top corporate brands this year, which include the likes of Sasol, SAA, TFG, Castle, Standard Bank and Woolworths, is said stand at around R150 trillion.
READ MORE: SA’s best brands named
“Significantly, an analysis of the top 10 corporate brands is that nine out of these operate in knowledge intensive sector, in the telecommunications, banking and oil and gas sectors,” reads the report generated by Brand Finance Africa.
The rest of the top five include energy and chemical company Sasol, valued at R18,2 billion, which is ranked the third most valuable corporate brand, followed by Standard Bank valued at R17,5 billion, while FNB comes in at fifth place with a value of R14,4 billion.
“The reason we recognise these brands is because [they] are who we are; that’s how we express ourselves. But these brands also help to create jobs, which keep us gainfully employed,” Brand Finance Africa Chairman Thebe Ikalafeng was quoted saying in a Business Day report.
READ MORE: What’s the secret of successful team brands?
The results come in the wake of a devastating financial year for the country’s second largest network provider, which faced a costly monetary and reputation damaging protracted strike earlier this year.
Brand Finance Africa is scheduled to release its report into the top 100 brands on the continent next month.
Here is the list:
- MTN (R54 billion)
- Vodacom (R20 billion)
- Sasol (R18,2 billion)
- Standard Bank (R17,5 billion)
- FNB (R14, 4 billion)
- Woolworths (R14,3 billion)
- Nedbank (R12,2 billion)
- Absa (R10,8 billion)
- Investec (R10,1 billion)
- Mediclinic (R10 billion)
Source: Business Day