The deal was inked at Sony Music’s New York offices and will see the American-born Nigerian recording artist release his highly anticipated sophomore album later this year.
“We are thrilled to welcome Davido into the Sony Music family. We are very much looking forward to bringing one of Africa’s biggest stars to the world. We are also excited to partner with Kamal Ajiboye, Davido’s manager, as well as Efe Ogbeni, who will be executive producing the album on our behalf,” said Adam Granite, President of Sony Music Entertainment Africa, Northern and Eastern Europe.
It’s always been my dream to take my music and culture to all corners of the world
In Africa, Davido is a bonafide superstar. After relocating to Nigeria from the United States at the age of 19, he set up HKN records with his brother, and independently released the first song he ever recorded – Back When. The track was an instant success and propelled Davido to national stardom. He followed up with the release of his second single and pan-African smash hit, Dami Duro.
His debut album, Omo Baba Olowo was released in 2012 to critical acclaim, earning him countless award nominations and accolades, including two MTV Africa Music Awards and the 2014 BET Award for Best African Act. A world tour followed, which saw Davido perform to sold-out venues across Africa, Paris, New York and London. Today, he enjoys a massive social media following with over six million followers across his platforms.
“Music is the universal language that unites and betters the world. It’s always been my dream to take my music and culture to all corners of the world, so I’m blessed to be partnering with Sony Music Entertainment on this next chapter. My number one aim is to make my fans and Africa proud,” he said.
This deal represents a step forward for Sony Music Entertainment as it grows its African footprint. Announcing its official presence in Lagos, Sony Music Entertainment decided to pursue new business via the introduction of on-the-ground operating entities in an expanded number of markets in the region. The timing of the decision is based on the convergence of a number of positive indicators in Africa’s economy and positive signs in the music industry. Davido is a shining example of this.
“Working with incredible talent like Davido heralds a new era for Sony Music Entertainment Africa on the continent. We couldn’t be prouder of our partnership with Davido and we are extremely keen to support his vision to succeed at the highest level in our industry,” said Sean Watson, Managing Director at Sony Entertainment Africa.