“Freedom at last for our artists. 90% South African music across all SABC radio stations from tomorrow. Thanks, Hlaudi,” musician Don Laka shared on his Facebook page on Wednesday afternoon.

Earlier this year, Laka, who’s the co-founder of record label Kalawa Jazmee, posted a controversial message on his Facebook page in which he claimed that an estimated 15 000 jobs have been lost in the South African music industry because local musicians aren’t getting the airplay on national radio stations that’s due to them.

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Speaking to DESTINY MAN in a previous interview, Laka explained that there isn’t enough local presence within the SA music industry and that it’s the main reason many local musicians are broke.

“Thousands of people have been left jobless, and money is constantly leaving South Africa because of the overplaying of international music. This hasn’t been addressed. People need to understand how the music industry works and how big an impact radio airplay has on an artist’s livelihood.”

On Wednesday 11 May, Laka met with SABC COO Hlaudi Motsoeneng who later confirmed the big news in a statement released by the public broadcaster.

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“The SABC has taken a radical decision about its local content offering across all its radio, television and digital platforms. It is in this context that the decision on local music will ensure that the SABC fully reflects the various styles of local music on offer.” He added, “Our respective radio stations will not be confined to playing local music that is language specific. We want to come to a point where any of our 18 radio stations can become a home for all South Africans. This cross-pollination of music is very important for the public service broadcaster, because part of our mandate is to reflect the South African story – and music is an important part in ensuring that the SABC fulfils this mandate.”

Motsoeneng also stated that the broadcaster will make use of local music fillers between TV programmes.

The SABC will gauge how audiences respond to the decision over the next three months; thereafter the final percentage will be confirmed.

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South African artists were elated by the news and have taken to social media to share their excitement.

Cassper Nyovest posted on his Instagram account: “As of tomorrow there will 90 % local music playing on [the] radio!!! It’s now an official law!!! What a time!!! To be alive!!! Thank you to everybody who has been fighting this battle before us!!! We salute you!!! #WarReady”