The campaign, which began on 8 May 2003, has become a respected movement aimed at imparting knowledge to girl-children. Ndalo Media joined in to support the initiative and help Cell C celebrate its 14th anniversary with the theme, “Dream, Believe and Achieve”.
The group of girls was accompanied by their grade teachers Happy Seshoka and Thandeka Thusi of Pioneer Academies’ Ormonde campus. Pioneer Academies is an independent school network offering excellent and affordable education based on the cognitive and emotional development of students.
The girls spent the morning with Ndalo Media CEO Khanyi Dhlomo and members of Ndalo Media’s divisional leadership team across the print publishing, online publishing, content marketing and events departments. Ndalo Media’s Group Business Director Elaine Chandler gave the girls a crash-course in media as she guided the girls through the various divisions’ day-to-day deliverables.
READ MORE: UNICEF and Ndalo Media in partnership
The girls showed keen interest in the media industry. When given goodies which included the current DESTINY #YouthMonth June issue featuring 20-year-old fashion and style-maven Tony Gum on the cover, they engaged extensively with the team as to what really goes on behind-the-scenes of creating magazines such as DESTINY.
Questions such as “How did you come up with the name DESTINY?”, “What is the business structure of Ndalo Media?”, “How do you decide who goes on the cover?” and “How does a fashion shoot work?” indicated that our youth are not to be underestimated and that they are yearning to discover how to effectively lead this continent into the future.
After taking a number of selfies with Khanyi, 14-year-old Tshepang Ngobeni gave a vote of thanks on behalf of Pioneer Academies, her teachers and fellow classmates and thanked Khanyi and the team for the opportunity.
As a supporter of the girl-child through various activities, Ndalo Media is proud to have been part of this initiative which allowed them to continue to dream of a bright future for South Africa, believe that through positive content which they share via their social media platforms, that they too could be part of those who achieve the African dream where we positively impact lives through media.
Ndalo Media has been a proud supporter of the girl-child through the essence of the DESTINY brand, a brand that inspires women with girl-children in their care to live beautiful and powerful lives and through its CSI initiatives.
Of these, the DESTINY Helpline for Youth and Students (Toll-free 0800 41 42 43), launched in November 2015, is a toll-free line available for all youth in need of assistance to help them get through the stresses of everyday life. In the #YouthMonth June issue of DESTINY and DESTINY MAN, we have published The Good Schools Report in partnership with Old Mutual, which is a comprehensive round-up of all the best private and public schools around the country that are providing the best education for our girl-children.
Furthermore, on a monthly basis, we aim to give as many of our unsold magazines to libraries and homes which will contribute towards educating girl-children in underprivileged communities. Ndalo Media is also a proud partner of The United Nations Children’s Emergency Fund (UNICEF), which aims to support many girl-children in need with humanitarian and developmental assistance.