The South African Customer Satisfaction Index (SAcsi) was recently released and part of the index revealed that South African customers are extremely satisfied with Apple mobile handsets, while Blackberry continues to struggle at the bottom of the list, reports Business Tech.
Blackberry announced earlier this week that it would no longer be manufacturing mobile handsets.
“Under this strategy, we’re focusing on software development, including security and applications. The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital,” said Blackberry CEO John Chen.
The survey found that South African users’ expectations of quality and reliability were exceeded by Apple smartphones with an index score of 83.5. Not too far behind Apple is Samsung with a score of 80.6, and in third place is Nokia with 79.5. These are the top three cellphone brands that South African are satisfied with.
Sony and Huawei have managed to climb their way up the ‘favourites list’ among South African consumers while they’ve only been in the country for a few of years. Huawei comes trailing behind Nokia with a score of 77.2 and Sony with a score of 76.2. Blackberry came into the list with a close to dismal score of 71.4, indicating that customers are least satisfied with their handsets.
Source: Business Insider