It’s been four years since the release of your last album, Footprints. Why the long wait between albums?
I didn’t want to rush because and I wanted to give meaning to the music and make hip hop great again. Fans will put the CD in their CD players and it will stay there for weeks on end – it’s that good. It feels good to be confident about this one. I know everyone will enjoy the ride.
Why did you call the album Botshe Botshe?
I’ve produced five albums before this one, which has 19 tracks. I see it as enjoying five-course meals, and Botshe Botshe is the dessert – a gift to the fans. I’d obviously love for it to generate sales but over and above that, it’s a gift from me to you.
It’s from a positive perspective and is relatable to the ordinary person. It’s not about me so much. There is also advice on how to tackle everyday issues and challenges, and changing the negative situations into positive.
What can we expect from Botshe Botshe?
Expect home-grown music and proudly South African hip-hop texture that Tuks is known for. I’ve given the album my all – you’ll feel my passion and love for music in each track.
What’s your favourite track on the album and why?
Letters to Zion is my favourite. It speaks to my appreciation for music, how it feeds my soul and how it keeps me anchored.
In the song, I take you through the journey of Tuks producing and making music. From the second I wake up with a song in my head, writing the lyrics and producing the song to practising on stage and finally, the end result: an award-winning album or song. It’s about my love for music. I’m grateful and thankful to have been blessed with the talent to express myself through music.
Which local artists have you collaborated with?
Mr Mojo Man and Catalyst, an artist from Port Elizabeth. I’ve decided to return to the industry in my own way, and this time I’m all about nurturing and promoting new talent.
There are so many new kids on the hip-hop scene – how do you see yourself competing with the new talent and reinventing yourself?
Me doing an album is because there’s already a demand out there. So I already have a market that I’m going to serve. Honestly, I’ve always slacked on the marketing side, so this time around I plan on making an effort to build my brand. The lyrics and music have never been a problem. I’m going to be aggressive in the marketing and getting the music out there.
What would you like people to take away from Botshe Botshe?
I want them to walk away with a positive approach to life. Through that, I’d like to change the mindsets of people, encourage them to see the brighter side to life. It’s all about positivity and growth.
The album also encompasses the principles and values we have as Africans – ubuntu, taking care of our families and being responsible.
What are some of the mistakes you’ve made in your career and what have you learnt from them?
I believe that whatever one goes through in their life is part of their journey. I don’t view them as mistakes but rather my path; it’s about conviction and speaking to your decisions. Some decisions shorten our journeys or careers. But the most important thing is to grow and learn.