Kotini rapper Riky Rick has signed with one of South Africa’s most loved DJs, Black Coffee’s record label, Soulistic Music.

This comes a few months after he left his former record label Mabala Noise. Not only will the label be partnering with Riky Rick on his music, but it will also be in charge of all his brand relations, sponsorships and endorsements. The rapper will still be releasing music as an independent artist.

READ MORE: Riky Rick: The family man

The musician said that he is looking forward to working with individuals he holds in high regard.

“It’s great to broaden my brand with people who I look up to and respect. I’m looking forward to breaking new boundaries with the team,” Riky Rick said in a statement about the move.

Black Coffee, the founder of the label, is honoured to have the rapper as part of his stable and praised him for the work he has done in South Africa’s music industry and his influence on the overall culture of music in the country.

“It’s amazing to see our stable grow with an artist such as Riky Rick who is at the forefront of South African music and culture. He is pushing boundaries in such inspiring ways and to him, I say: ‘let’s take it to the top’,” Black Coffee said in a statement.

READ MORE: Riky Rick on family, music and modelling

In an interview with TimesLive, Soulistic Music’s Amaru Da Costa, the label’s Business Affairs Manager, said that his relationship with the rapper goes back many years and he looks forward to working with him on this new journey.

‘Riky and I have had a relationship for the longest time. Before he was so popular, I assisted him in building industry relations. It’s time for us to take his brand to the next level,” he told the publication.

Additional source: TimesLive