“When we engaged H&M in the weeks that followed, we noted that they imported everything in store. Following their apology and as part of reorienting the H&M worldview of Africa, we have proposed that they atone very practically by sourcing goods from South Africa,” Patel told MPs while tabling his department’s Budget in Parliament.
“They will have a procurement team in the country within the next few weeks to visit potential local suppliers.”
Earlier this year, the retailer came under fire for an advert showing a black boy modelling a sweater with the words “coolest monkey in the jungle” printed on it.

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Several stores were trashed in South Africa as people expressed anger at the advert which they saw as demeaning to black people.
– African News Agency