Nike’s latest “Just do it” campaign for its 30th anniversary has managed to conjure a lot of emotions on and off the sporting pitch. Featuring greats in their respective athletic disciplines, the campaign sees the likes of tennis legend Serena Williams and former NFL quarterback giant Colin Kaepernick being celebrated for their contributions to bringing to the fore a number of social issues.
Williams, who has cemented her legacy in a white-dominated sport as a woman of colour from Compton, California, and Kaepernick, who became the first NFL player to defiantly take a knee in protest against police brutality during the national anthem, are the faces of the campaign.
Semenya, who is fighting the new IAAF female classification rule that will force her to lower her natural testorone levels through medication to “even” the playing field as she competes with other women, shared a video of a Nike ad in which her story is the focus on Instagram on Monday night.
In it, she says: “I was born to do this”, embodying the spirit of the campaign.
Watch the video in full below.