A+E Networks’ Lifetime (DStv 131) is adding a new local makeover love finder show, Love at Second Swipe, from 25 October at 20:00.

Love at Second Swipe, a South African adaptation of TLC’s Love at First Swipe, has Pabi Moloi as the presenter with a team including a style expert, makeup guru, hairdresser and a life coach to give people a makeover in an attempt to help them find love with their new look.

The 6 hour long episodes are produced by Hi Mom, and will feature two participants per episode, getting style tips, online dating advice and an external makeover with an emotional reveal moment.

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“These are personal stories, these are real human beings experiencing the anguish of wanting to love and be loved and not knowing how to navigate that and we’re going to capture those moments,” says Moloi in a statement.

“It excites me to demystify what online dating is and to help people discover the true connection with themselves before they make a match with somebody else.”

Dr. Zenia Barnard, the Love at Second Swipe “life coach” says it won’t be a “superficial exercise”.

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“We delve into their emotional challenges and what has possibly been holding them back and what they can let go of. You can put as much makeup on and change your hair but if the emotional shift isn’t happening then that person isn’t going to find ultimate happiness and love.”

Shaldon Kopman, the show’s stylist, says “a lot of people don’t understand how to dress themselves or how to style themselves. So in the show my role is to makeover the participants from a style perspective so that they can feel good and comfortable in their space and go out there and conquer.”

– Channel24