In a virtual world in which we are all often immersed,  it is easy to interact with anyone from anywhere in the world at any time from behind our screens. But the truth is that nothing competes with the chemistry created in real life because it’s only then that all of our senses can be invigorated.

The power of Boss The Scent with a twist

In this new campaign, Boss Parfums shows the power of scent going beyond borders and igniting the desire to connect to the real world. Debuting in 2015 with the introduction of Boss The Scent, the journey started with the simple act of getting closer and the intensity of a fragrance that sparks a mutual attraction. These original fragrances, Boss The Scent Private Accord for Him and for Her come with an aphrodisiac twist and are built on a charming cocoa absolute base.

For Him and For Her

For the woman who enjoys smelling beautiful, this Boss The Scent Private Accord for Her crafted by perfumer Louise Turner features notes of sweet mandarin and osmanthus flower that enrich the irresistible charm and dark appeal of the cocoa absolute and sensual roasted tonka. This fragrance has a glass flacon package with an elegant amber gradient.

And for the man who’s all about having an appealing scent, perfumer Bruno Jovanovic infused Boss The Scent Private Accord for Him with sophisticated mocha to enhance the carnal quality of the mysterious cocoa absolute. With exquisite notes of ginger and exotic maninka fruit combined, the precious dark amber liquid is wrapped in a flacon finished with a brown metallic cap.

Boss Man and Woman

The new fragrance ambassadors, actor Jamie Dornan and model Brigit Kos bring this campaign to life in a film by Drake Doremus. The pair take on the roles of Boss man and woman as they experience augmented sensuality and their encounter begins behind VR masks.

Despite this barrier, they still connect and the physical chemistry between them grows with Boss The Scent being the bridge between the virtual and real life.

You can join the conversation online using, #augmentedsensuality

Boss The Scent Private Accord fragrances are available as Eau de Parfums.

Boss The Scent Private Accord For Him
50ml – R970
100ml – R1 285
200ml – R1 795

Boss The Scent Private Accord For Her
30ml – R815
50ml – R1 100
100ml – R1 520

Shop online:

Boss The Scent Private Accord For Him at Edgars 
Boss The Scent Private Accord For Her at Edgars 

Boss The Scent Private Accord For Him at Woolworths
Boss The Scent Private Accord For Her at Woolworths