Music promoter, events co-ordinator, brand strategist and yogi – Tseki is the ultimate multi-tasker. At an age when many people are still trying to find their niche, she has a string of successful ventures to her name and is the person others turn to when they want to build or strengthen their brands.
To date, Kool Out Concepts – the events business company she established with two partners – is probably the most visible of her initiatives. It operates from a rooftop venue in the Johannesburg city centre, where Tseki and her partners rent out office space and host events. Together, they also organise international concerts and festivals under the Alchemy brand name.
It sounds impressive, but Tseki says her serial entrepreneurship initially stemmed from need, rather than drive. Born in Lesotho, she immigrated to SA after completing her studies at the University of Cape Town and the length of time it took to obtain permanent residency in this country affected how she could make a living.
“Entrepreneurship allowed me to stick within the working parameters of whatever permit I held at the time,” she explains.
She’s now a household name in the entertainment industry. Through her other company, B.Creative, she collaborates with artists wanting to build, utilise and communicate their personal brands. She recently wrapped up the #Bad&YellowTour, which took African artists through six different European countries and gave them a platform to perform and share their music with an international crowd.
However, while the entertainment industry enables her to travel and cultivate first-name friendships with celebrities, Tseki still makes time to find her balance through yoga and meditation. She started out with a 10-day silent retreat at a Vipassana meditation centre. From there, this “organic nomad”, as she calls herself, went on to become a qualified Kundalini yoga teacher.
She now teaches at various venues in Gauteng, but focuses mainly on taking yoga to underprivileged communities not usually exposed to it. Kundalini yoga plays such a central role in her life that each day begins and ends with a three-hour sadhana (yoga and meditation session).
“Good things will happen and bad things will happen, so what’s the point of yo-yoing between both inevitable extremes? The ability to find oneself and be at peace lies in non-attachment – and that’s a journey in and of itself. Just breathe, focusing on each inhalation and exhalation for as little as a minute and observing what happens to your mind.”