Mobile phone in hands

South African think tank the Council for Scientific and Industrial Research (CSIR) has developed a platform that allows entrepreneurs to operate their own TV stations over mobile Internet.

“We have developed this for anyone in the media industry who is looking to create their own mobile TV station,” CSIR Systems Integrator Siveshnee Moonsamy said.

Called Micro-Enterprise Media Engine (MEME), it “allows live streaming of TV content to be viewed on mobile devices without buffering and disruption as is typical in rural and urban regions of developing countries,” writes the CSIR on its website.

MEME is integrated with CSIR’s Adaptive Real-Time internet Streaming Technology (Artist), which ensures that the picture quality adapts to available bandwidth.

Anytime, any location, any connectivity

Moonsamy said users will be able to download the mobile app onto their smart phone and they will be able to watch anywhere and anytime, regardless of the quality of their mobile Internet connectivity.

“Unlike other platforms, with MEME you will be able to reach audiences in rural areas who have poor Internet connectivity.

Even if they have 2.5G or EDGE connectivity, they will still be able to stream the content to their phone without any buffering or break up in the video.

“This also ties in with the data costs that they will incur. They have the choice to watch the videos in different qualities which will relates to how much data they are willing to pay for,” she said.

“All programmes that have been broadcast will automatically be available for the user to download and watch at a later stage,” Moonsamy added.

This will allow Small, Medium and Micro-sized Enterprises (SMMEs) within the media industry to own television channels, which is broadcast through mobile devices using the internet, with the possibility of also reaching the wider global audience.

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Employment and learning

This technology has also created employment and learning opportunities.

“During the pilot phase, it has resulted in employment for four film students, four full-time media employees, seven full-time technology employees and approximately 25 workers across five SMMEs,” reads the CSIR website. “The platform is also being integrated into the curriculum of a local film school.”

It has been patented in China, Russia, Nigeria, Africa, the USA and the UK, it added.

Sources: CSIR, and SA News

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