Luxury liquor brands to try this festive season
These are the alcohol labels that Africa’s ultra-wealthy love to drink.
The African continent is now home to 155 000 dollar millionaires and 24 dollar billionaires, according to the annual AfriAsia Bank wealth survey for 2018.
Those affluent Africans were collectively responsible for more than R84 billion ($6 billion) in revenue from the sale of luxury cars, top-end watches, private jets, yachts and booze.
The study also reports that the continent’s super-rich are increasingly spending on luxury liquor products like cognac and single malt whisky, especially in Nigeria and South Africa.
High-net-worth individuals are usually very private people, so the study relied on interviews with the professionals and institutions that handle the affairs of the elite, such as wealth managers, brokers, and high-end hoteliers.
According to those interviews, these are 10 of the most popular liquor brands among Africa’s super-wealthy right now:
Remy Martin Louis XIII
Type: Cognac; Price: R49 999
Chateau Lafite Rothschild
Type: Wine; Price: R16 375
Gran Patron Burdeos
Type: Tequila; Price: R7 999
Johnnie Walker Blue Label
Type: Blended whiskey; Price: R2 399
Type: Champagne; Price: R2 325
Type: Japanese whiskey; Price: R1 649
Type: Cognac; Price: R2 299
Type: Single malt whiskey; Price: R1 115
Moet & Chandon Champagne
Type: Champagne; Price: R975
Veuve Clicquot Champagne
Type: Champagne; Price: R699
Back to all products