Luxury liquor brands to try this festive season

These are the alcohol labels that Africa’s ultra-wealthy love to drink.

The African continent is now home to 155 000 dollar millionaires and 24 dollar billionaires, according to the annual AfriAsia Bank wealth survey for 2018.

Those affluent Africans were collectively responsible for more than R84 billion ($6 billion) in revenue from the sale of luxury cars, top-end watches, private jets, yachts  and booze.

The study also reports that the continent’s super-rich are increasingly spending on luxury liquor products like cognac and single malt whisky, especially in Nigeria and South Africa.

High-net-worth individuals are usually very private people, so the study relied on interviews with the professionals and institutions that handle the affairs of the elite, such as wealth managers, brokers, and high-end hoteliers.

READ MORE: Checkers and Mr D team up to make liquor home deliveries

According to those interviews, these are 10 of the most popular liquor brands among Africa’s super-wealthy right now:

Remy Martin Louis XIII

Type: Cognac; Price: R49 999

Chateau Lafite Rothschild

Type: Wine; Price: R16 375

Gran Patron Burdeos

Type: Tequila; Price: R7 999 

Johnnie Walker Blue Label

Type: Blended whiskey; Price: R2 399 

Dom Perignon

Type: Champagne; Price: R2 325


Type: Japanese whiskey; Price: R1 649


Type: Cognac; Price: R2 299


Type: Single malt whiskey; Price: R1 115

Moet & Chandon Champagne

Type: Champagne; Price: R975 

Veuve Clicquot Champagne

Type: Champagne; Price: R699

Back to all products